Project: Ad Manager
Client: Inuvo
Tech: Rails/MySQL, Textmate
Position: Lead Developer & Contributing Developer
Year: 2007-2008
What set Inuvo's text-based advertiser network apart was a strategic partnership with FICO (Fair Issac Corporation), to evaluate the conversion rate of publishers to come up with a Quality Score.
This Quality Score would then be applied to the number of impressions to determine a new performance-based cost. This resulted in protecting the advertiser's budget for publishers with a lower rate of conversion.
Publishers would then be motivated to find creative ways to increase conversions for their advertisers in order to get a higher Quality Score.
* Implemented queued system to accept a batch of pre-formmated text-based ads and add them to a campaign with backgroundRB.
* Created new API endpoints for backend of Ad Manager.
* Improved and maintained Ad Manager front-end for licensed software version of our proprietary platform.
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